The first step is to create a free account on the Yellow Tokens platform. You can do this on our official website.

Next, log in to the platform and explore the data and analytics on the Dashboard of your Welcome Project. This Welcome Project is designed to help you understand the platform’s features before deciding to acquire a Business Account or purchase a Ready Model Project from the Project Store.

Finally, click on the central banner that appears on any page of the platform, or click on the "Upgrade" item in the horizontal menu. Subscribe to a Business Account to monitor the companies, establishments, and products you wish, and to invite other users to your account.

You can also acquire Ready Model Projects, which are pre-configured, from the Project Store. Among these projects, you will find those that monitor the largest companies across various industries. To do this, click on the "Project Store" item in the horizontal menu. Choose the desired project and click on "Acquire project."

Currently, Yellow Tokens captures customer feedback on the following digital platforms: Google Maps, Facebook, Instagram, TikTok, X (formerly Twitter), YouTube, Amazon, and TripAdvisor.

Currently, only public feedbacks are captured. Therefore, feedbacks from social media inboxes are not captured.

Yes, comments from YouTube Shorts are captured.

Currently, only public feedbacks are captured. Thus, feedbacks from Instagram and Facebook Stories are not captured.

Yes. Feedbacks from Instagram and Facebook Reels are captured.

You will not be liable under data protection laws when using Yellow Tokens. Only public feedbacks are captured by the platform. Additionally, the data is stored anonymously, making it impossible to identify the author of the feedback.

Currently, the sectors available on the Yellow Tokens platform include:

• Drugstores and Perfumery
• Electronics and Furniture
• Foodservice
• Bookstores and Stationery
• Department Stores, Household Goods, and General Merchandise
• Construction Materials
• Fashion, Footwear, and Sports Equipment
• Optical Stores, Jewelry, Accessories, and Bags
• Other Segments
• Supermarkets, Hypermarkets, Wholesale, and Convenience Stores
• Shopping Centers
• Beauty and Perfumery

Currently, companies or individuals from the following countries can create an account on Yellow Tokens:

• Germany
• Argentina
• Australia
• Austria
• Bahamas
• Belgium
• Belize
• Bolivia
• Brazil
• Canada
• Chile
• Singapore
• Colombia
• Costa Rica
• Croatia
• Denmark
• El Salvador
• Ecuador
• Spain
• United States
• Estonia
• Finland
• France
• Greece
• Guatemala
• French Guiana
• Guinea
• Equatorial Guinea
• Netherlands
• Honduras
• Hungary
• Ireland
• Iceland
• Italy
• Jamaica
• Luxembourg
• Mexico
• Montenegro
• Nicaragua
• Norway
• New Zealand
• Panama
• Paraguay
• Peru
• Poland
• Portugal
• United Kingdom
• Czech Republic
• Romania
• Sweden
• Switzerland
• Uruguay
• Venezuela

Currently, Yellow Tokens operates in Portuguese, English, and Spanish.

A project is an environment on the Yellow Tokens platform that groups companies, establishments, or products so that data and consumer feedback analyses can be viewed in an aggregated manner.

On the Yellow Tokens platform, there are three types of projects:

(i) custom projects

(ii) ready model projects from the Project Store

(iii) welcome projects

A custom project is one that requires configuration by a user. While it involves an additional setup step, it allows any company, establishment, or product to be registered and monitored.

A series of pre-configured projects are available for subscription in the Project Store. These include projects that monitor major companies across various segments. No configuration step is required, but the companies, establishments, and products in these projects are predefined and cannot be altered.

A welcome project is a pre-configured project designed to help you understand the platform’s features before deciding to acquire a business account or a ready-made project from the Project Store. Welcome projects are free.

Editing a project refers to the action of adding or changing the companies, establishments, or products in a custom project.

No. Ready model projects from the Project Store and welcome projects cannot be edited.

By definition, the master user and manager users can edit all custom projects in the account. Standard users can only edit the custom projects for which they have been granted permission.

No. Once chosen, the segment of a custom project cannot be changed.

By definition, the master user and manager users can view all projects in the account. Standard users can only view the projects for which they have been granted permission.

A project on the Yellow Tokens platform can have the following statuses:

(i) Active

(ii) Inactive

(iii) Scheduled for Deactivation

Ready model projects from the Project Store and welcome projects will always have the status “Active.” Only custom projects can be deactivated through scheduling.

To deactivate a customized project, you need to have the master or manager profile associated with your account. If your user has one of these two profiles, follow the steps below to deactivate a custom project:

1 - After logging in to the Yellow Tokens platform, click on the "My Projects" option located in the top horizontal menu.

2 - Click on the status button associated with the project. To deactivate a project, click the "Active" button next to the desired project.

Customized projects are deactivated through scheduling. Deactivations are scheduled for the next date that matches the day you acquired your business account subscription. For example: if you acquired your business account on October 5, 2024, the deactivations of your custom projects will always be scheduled for the next 5th.

The deactivation scheduling of a project cannot be undone. Therefore, pay close attention when scheduling a project deactivation.

Once a custom project is deactivated, it will no longer be possible to access its data and feedback analysis or edit its settings, and the credits for custom projects, companies, establishments, or products will be released to your account.

To activate a customized project, you need to have the master or manager profile associated with your account. If your user has one of these two profiles, follow the steps below to activate a custom project:

1 - After logging in to the Yellow Tokens platform, click on the "My Projects" option located in the top horizontal menu.

2 - Click on the status button associated with the project. To activate a project, click the "Inactive" button next to the desired project.

Once a custom project is activated, consumer feedback will start being captured again. The credits for custom projects, companies, establishments, or products from your account will start being consumed again.

If you wish to acquire additional credits for customized projects for your account, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the subscription for your business account and click the "Buy asset credits" button.

If you wish to acquire a new ready model project from the Project Store, follow the steps below:

1 - After logging into the Yellow Tokens platform, click on the "Project Store" option located in the top horizontal menu.

2 - Choose the desired segment and country to view the available ready model projects.

3 - Click "Learn more" to get more information about the ready model project and, if you are the master user of your account, click "Acquire project" to purchase the subscription.

On the Yellow Tokens platform, it is not possible to delete a project. Custom projects can be deactivated, and ready model projects from the Project Store can have their subscriptions canceled.

Once a company is registered, it takes approximately 6 hours for customer feedback data to appear on your project’s dashboard.

A company can have the following statuses:

(i) Active 

This status indicates that the company is ready to collect feedback data.

(ii) Scheduled for Deletion 

This status indicates that the deletion of the company has been scheduled. The company will continue to collect feedback data until the scheduled deletion date.

No, it is not possible to deactivate a company. If you no longer wish to see feedback data from a specific company, you must delete it.

A company’s URL cannot be edited. Therefore, pay close attention when filling in this information.

If you incorrectly enter a company’s URL, you will need to schedule the deletion of that company and register a new one with the correct URL.

The process of deleting a company works through scheduling. When you delete a company, the deletion is scheduled for the next date that has the same day as the day you acquired your business account subscription.

For example, if you acquired your business account on October 5, 2024, deletions of your companies will always be scheduled for the next 5th. If you request the deletion of a company on the 5th of a given month, the deletion will occur at the end of that same day.

If you wish to acquire additional credits for companies for your account, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the subscription for your business account and click the "Buy asset credits" button.

Once a product is registered, it typically takes up to 6 hours for feedback data from Amazon to appear.

A product can have the following statuses:

(i) Active

This status indicates that the product is ready to collect feedback data.

(ii) Scheduled for Deletion

This status indicates that the deletion of the product has been scheduled. The product will continue to collect feedback data until the scheduled deletion date.

No, it is not possible to deactivate a product. If you no longer wish to see feedback data for a specific product, you must delete it.

A segment of a project is the sector of the economy associated with all the companies in the project.

On the Yellow Tokens platform, a product has an even higher level of categorization: in addition to belonging to a company, which in turn belongs to a project of a specific segment, a product is also categorized into a subsegment.

This greater level of detail allows for more precise analyses of consumer feedback on products. For example, a company in a project in the “Beauty and Perfumery” segment may manufacture products in the subsegments “Shampoo” or “Perfume.”

The subsegment or URL of a product cannot be edited. Therefore, pay close attention when filling in these details.

If you incorrectly fill in the subsegment or URL of a product, you will need to schedule the deletion of that product and register a new one with the correct information.

The process of deleting a product works through scheduling. When you delete a product, the deletion is scheduled for the next date that has the same day as the day you acquired your business account subscription.

For example, if you acquired your business account on October 5, 2024, deletions of your products will always be scheduled for the next 5th. If you request the deletion of a product on the 5th of a given month, the deletion will occur at the end of that same day.

If you wish to acquire additional credits for products for your account, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the subscription for your business account and click the "Buy asset credits" button.

It is not possible to configure a project with companies, establishments, and products on the Yellow Tokens platform. Depending on the segment of your project, you may configure either companies and establishments or companies and products.

If the products menu is not appearing in your project, it is likely that when creating your custom project, you selected a segment that does not allow for the registration of products, but rather of establishments.

Currently, the Yellow Tokens platform captures customer feedback on products from the Amazon website. Consequently, only products with a valid URL on the Amazon platform can be registered.

A personal account is an account that cannot have custom projects and can only have 1 (one) user. This user is the master user of the account and can only view welcome projects or subscribe to ready-made projects from the Project Store.

A business account, on the other hand, can have custom projects and can have more than 1 (one) user. A business account can also have subscriptions to ready-made projects from the Project Store.

Acquiring a business account subscription will allow you to monitor the companies, establishments, and products you wish. Additionally, you will be able to invite other users to your account.

Ways to acquire a business account subscription:

1 - Right after logging in, you will see a central banner on all pages of the Yellow Tokens platform. Click on it, and then click "Get Business Account".

2 - At any time, you can also click the "Upgrade" option located in the top horizontal menu. Then, click "Get Business Account".

Assets are the items you need to choose when acquiring a business account. All assets on the Yellow Tokens platform are listed below:

(i) custom projects

(ii) companies

(iii) establishments

(iv) products

(v) users

The concept of account balance exists only for business accounts.

This balance is calculated by comparing the number of custom projects, companies, establishments, products, users, and monthly feedback your account is entitled to with the amount currently being used for each of these resources.

The usage quantity for each of these resources considers the following rules:

• Only active or scheduled for deactivation custom projects are counted.
• Only active or scheduled for deletion companies are counted.
• Only active or scheduled for deletion establishments are counted.
• Only active or scheduled for deletion products are counted.
• All users of your account are counted.

The counting of the number of monthly feedback your account is consuming is done automatically by the Yellow Tokens platform. Based on the number of monthly feedback your account is entitled to, the platform adjusts to seek this feedback from each of the profiles configured by you during the setup of your custom projects.

Only the master user of an account can delete it. To do this, follow the steps below:

1 - Remove all other users from your account.

1.1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, you will see the "Manage Users" menu item. Click on this item.

1.2 - On the next page, you will see all the other users on your account. Select all the other users and click the trash can icon “Delete selected items.”

2 - Cancel all subscriptions for the account, if there are any.

2.1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2.2 - On the next page, you will see all the subscriptions your account has. Click the "Cancel" button.

3 - Contact Yellow Tokens support to request that your account be removed.

3.1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, you will see the "Support" menu item. Click on this item to get in touch.

The concept of feedback credit exists only for business accounts.

The feedback credit of your business account determines the maximum number of feedbacks that can be captured across all your custom projects.

When you acquired your business account, you defined the number of custom projects, companies, establishments, products, and users for your account.

Based on this information, the Yellow Tokens platform automatically calculated the number of feedbacks your account can monitor per month.

To view the number of feedbacks your account can monitor per month, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user or a manager user, you will see the number of feedbacks your account can monitor per month.

No. There is no guarantee that the total number of feedbacks your account can monitor will actually be captured by the Yellow Tokens platform.

The Yellow Tokens platform will attempt to capture this number of feedbacks on digital platforms, but if there aren't that many feedbacks available, that number will not be reached.

No. The Yellow Tokens platform does not capture all comments made on digital platforms.

The platform only captures comments that relate to customer purchase experiences or customers’ perceptions of a brand.

Example:

Imagine a supermarket posted a cake recipe on Instagram, and people commented, “I really like this recipe.” This type of comment is not considered feedback by the Yellow Tokens platform and, therefore, is not captured.

Now, in the same example, if people comment, “I’m always satisfied when I buy the ingredients for this recipe at this supermarket,” the Yellow Tokens platform will recognize this comment as feedback and capture it.

If the companies, establishments, or products you registered have more feedback on digital platforms than the number calculated by the Yellow Tokens platform when you acquired your business account, you can acquire additional feedback credits at any time. You will receive a notification if the Yellow Tokens platform identifies that there are more feedbacks on digital platforms than the credits your account has.

Ways to acquire additional monthly feedback credits:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the subscription for your business account and click the "Buy feedback credits" button.

No. Based on the monthly feedback credits your account has, the Yellow Tokens platform will determine how many feedbacks will be captured in each of your custom projects.

No. Only feedbacks from your custom projects consume the feedback credits of your account.

Creating an account on the Yellow Tokens platform is free.

When you create your account, you will gain access to view a welcome project at no cost. This welcome project is designed to help you understand the platform's functionalities before deciding to acquire a business account or purchase a ready-made project from the Project Store.

However, if you choose to acquire a business account or purchase ready-made projects from the Project Store, you will need to purchase a paid subscription.

Creating an account on the Yellow Tokens platform is free.

When you create your account, you will gain access to view a welcome project at no cost.

This welcome project is designed to help you understand the platform's functionalities before deciding to acquire a business account or purchase a ready-made project from the Project Store.

There is no free trial period for ready-made projects from the Project Store or for creating custom projects.

On the Yellow Tokens platform, plans are specific according to each user's needs.

When you acquire a subscription for a business account, you define the number of companies, establishments, and products you want to monitor, as well as the number of team members.

You also define the number of custom projects, which allow you to group companies, establishments, and products.

Based on this information, the platform will return the amount to be paid for the chosen period.

Yellow Tokens uses Stripe to process payments.

Available payment methods: credit card, debit card, and Google Pay.

Currently, payments are accepted in the following currencies:

• USD
• EUR
• GBP
• BRL
• ARS
• AUD
• BOB
• BSD
• BZD
• CAD
• CHF
• CLP
• COP
• CRC
• CZK
• DKK
• GNF
• GTQ
• HNL
• HUF
• ISK
• JMD
• MXN
• NIO
• NOK
• NZD
• PEN
• PLN
• PYG
• RON
• SEK
• SGD
• TRY
• UYU
• VEF
• XAF

Payment is secure. Yellow Tokens uses Stripe to manage payments and does not store your credit card information. Data used for payment processing is handled directly by Stripe.

Currently, it is possible to acquire a subscription for the following periods: monthly, quarterly, semi-annually, or annually.

It is possible to change the billing frequency of your subscriptions.

There are two ways to do this:

1 - Saving on your subscriptions

When you acquired your business account subscription or a ready model project from the Project Store, you had to choose the period for your subscription. Currently, the available subscription periods are: monthly, quarterly, semi-annual, or annual.

The Yellow Tokens platform offers a discount policy for subscriptions with longer periods.

If you wish to change your subscription period to a longer one, you can get a discount. To do this, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the desired subscription and click the "Save" button.

2 - Changing your subscriptions

If you wish to change your business account subscription or change your subscription for a ready model project from the Project Store, you can schedule the change at any time.

Changes allow you to modify all items in a subscription: the period and the quantity of assets, in the case of your business account subscription, and the period, in the case of a ready model project subscription from the Project Store.

Changes to your subscriptions happen through scheduling. The change of a subscription will be scheduled for the renewal date of that subscription.

To change a subscription, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has a valid subscription, you will see the "My Subscriptions" menu item. Click on this item.

2 - On the next page, you will see all the subscriptions your account has. Locate the desired subscription and click the "Change subscription" button.

When you acquire a subscription for a business account or for a ready-made project from the Project Store, you will be charged immediately. Subsequent charges will occur on the renewal date of your subscription.

For example: if you acquired a business account subscription on 01/01/2025 and chose the annual frequency, your second charge date will be 01/01/2026.

If you have an issue with your credit card and delay a payment for a subscription, your subscription will become overdue.

We will attempt to charge your card several times, and if unsuccessful, your subscription will be canceled.

You can change your credit card at any time. To do this, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has had a valid subscription, you will see the "Invoice History" menu item. Click on this item and change your card.

You can view the history of your invoices by following the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has had a valid subscription, you will see the "Invoice History" menu item. Click on this item.

If, at the time of creating your account, you indicate that you are an individual or legal entity residing in Brazil, you will receive a service invoice for each payment made, issued by Inroots, the company that holds the rights to Yellow Tokens. The invoices will be sent by email to the master user of the account.

If, at the time of creating your account, you indicate that you are an individual or legal entity from a country other than Brazil, you can access all your invoices on the "Invoice History" page. To do this, follow the steps below:

1 - Right after logging in, you will see a circle with a person’s image located at the top right corner of the screen on all pages of the Yellow Tokens platform. By clicking on it, if you are the master user of your account and your account has had a valid subscription, you will see the "Invoice History" menu item. Click on this item.

If you wish to cancel your business account subscription or cancel a subscription for a ready model project from the Project Store, you can schedule the cancellation at any time.

By scheduling the cancellation of a subscription, you will no longer be charged for it, and it will remain active until its renewal date. From that date, you will no longer have access to your custom projects, and the credits for your assets will be reset if you canceled your business account subscription. You will also no longer have access to the ready model project if you canceled that subscription.