Marketing manager drastically reduces time wasted on manual analyses and reporting
Scenario
The Marketing Manager of a health insurance Company faced daily pressure to analyze customer feedback in order to adjust marketing campaigns. Additionally, he needed to prepare detailed reports for the board, compiling data from various digital platforms. The process was manual and consumed precious hours of his time, resulting in superficial analyses and difficulty in delivering complete and accurate reports within the required deadlines.
Problem
The main issue for the manager was the amount of time wasted on collecting and organizing data. Since customer feedback was scattered across multiple platforms, he had to manually extract and compile this information, which not only delayed decision-making but also compromised the quality of the analyses. The situation worsened when it was time to generate reports for the board, as the lack of data integration made the process even more time-consuming and prone to errors.
